Specialty Shop Retailing Book

Specialty Shop Retailing

The 4th edition of Carol “Orange” Schroeder's book for small business owners, Specialty Shop Retailing: How You Can Succeed in Today’s Market, has recently been published as a trade paperback and ebook by HenschelHAUS of Milwaukee. The first editions were widely praised for their enjoyable writing style and wealth of practical information based on Orange's 40+ years as co-owner of Orange Tree Imports. The 4th edition addresses the many challenges facing independent retailers today, and includes new chapters on utilizing social media and making the most of the Internet for promotion and sales, as well as updated information about every aspect of starting and running a brick-and-mortar store. More information, along with Orange’s 400 blog posts for her fellow shopkeepers, can be found at specialtyshopretailing.com .

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